Why Buy:

o        Better than a business card…The Gold jacket is recognizable to prospective home buyers and sellers

o        Fashion-forward… In a business casual world, the tailored yet fashionable look distinguishes CENTURY 21 brokers and agents from the competition

o        Buy one, feel good…With every jacket purchased, CENTURY 21 will donate $5 to Easter Seals in the name of the purchasing agent or broker, their affiliated office and CENTURY 21

Speaking from experience, Alex Perriello shared this story about wearing the Gold jacket at International Convention in Las Vegas in early 2007:

In just 21 minutes at a Lowe’s store in Henderson, Nevada, while wearing the CENTURY 21 iconic Gold jacket, Perriello got 2 solid leads.

 “Do the math,” said Perriello.  “If you were to wear your Gold jacket during normal business hours and get just two incremental leads a week as a result, that’s more than 100 additional leads a year.  If 10% turn into closed transactions, at today’s average sales price, you could be earning an additional $40,000 a year in commission income—just by wearing your Gold jacket,” he said.

We have a tremendous opportunity to enhance CENTURY 21’s advertising and marketing activities by reinforcing gold branding devices with consumers.  Wearing the gold jacket is one of those devices.

The Gold jacket is an identifier that clients remember and leaving a lasting impression helps past and present clients remember their ties to CENTURY 21.  As a result, they are more likely to refer you to their family and friends.  This chain of events can lead to additional business and ultimately an increase in income.